High ranking generates traffic to your website. Quality information and well-written blog posts can help you rank higher on Google for your main keywords. You’ll also want to give some thoughts to search engine optimization ( SEO). Make sure to provide useful, helpful information and resources that match your clients’ needs. When - If you have a blog, add posts weekly or monthly.Where - Make your contact page easy to find, and include a simple form or similar way for them to reach out to you.What - List all of your services and explain what sets your accounting firm apart, whether that’s experience, specialties, your commitment to customer service, or pricing.Who - Include bios for your leadership so potential clients can know who they’ll meet with and why they’re qualified. Be sure your website answers those queries.Īccording to Hubstaff’s Guide, How to Win More Clients: A Guide to Marketing for Accountants, here are some tips to step up your accounting or bookkeeping firm’s website that speak to a typical client’s questions: Think about what a prospective client wants to know about your accounting or bookkeeping experience. They should all work together to give visitors the best possible experience. Studies show that 85% of consumers conduct online research before making a purchase.īecause this first impression of your business is so important, make sure your web design, web copy and usability are all on point. It’s where most clients are likely to go to learn about your business before contacting you for an appointment. The starting point for any of your marketing activities should be your website. Once you’ve determined your niche focus, get started on creating marketing materials to tell the world how your expertise makes you uniquely qualified for their work.Īre you an accountant, CPA or bookkeeper who needs help writing your website, brochure or sales letter? Contact us here for a free estimate on your copywriting project. And you can have more than one specialty. You can specialize by industry, service, size or geography.
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